Audience Production
My target audience research including asking different groups of my friends what they like about my products as I developed them and asking them what they liked about the magazines I researched the codes and conventions of.
My research of the codes and conventions that the target audience like found that simpler covers with less sell lines and more modern fonts are more appealing. They liked the covers of more fashioned based magazines like Wonderland and ID which is why I based much of my designs on their house styles. I also found that the target audience are more likely to read fashion based magazines rather than entertainment magazines like People, Entertainment and Hollywood Reporter, so by using some of the codes and conventions of fashion magazines this new magazine is more likely to attract the target audience.
When I showed my focus group my first draft of the contents pages, they didn't like the layout or the text I used.
Their opinion on the covers was that the sell lines were too hard to read and it was too cluttered.
For my second drafts they didn't like the photo of the three girls. Their opinion was that they were too small. I tried to fix this by making them larger but the photo lost quality.
The second drafts of the contents pages they thought had a better layout but the text was too small.
Once I had replaced the photos for the covers with a photo of two guys instead of the three girls they thought it was better because the image was a better quality and it was a better inclusion of two or more social groups.
To make the text easier to read I spread the text across two pages.
My research of the codes and conventions that the target audience like found that simpler covers with less sell lines and more modern fonts are more appealing. They liked the covers of more fashioned based magazines like Wonderland and ID which is why I based much of my designs on their house styles. I also found that the target audience are more likely to read fashion based magazines rather than entertainment magazines like People, Entertainment and Hollywood Reporter, so by using some of the codes and conventions of fashion magazines this new magazine is more likely to attract the target audience.
When I showed my focus group my first draft of the contents pages, they didn't like the layout or the text I used.
Their opinion on the covers was that the sell lines were too hard to read and it was too cluttered.
For my second drafts they didn't like the photo of the three girls. Their opinion was that they were too small. I tried to fix this by making them larger but the photo lost quality.
The second drafts of the contents pages they thought had a better layout but the text was too small.
Once I had replaced the photos for the covers with a photo of two guys instead of the three girls they thought it was better because the image was a better quality and it was a better inclusion of two or more social groups.
To make the text easier to read I spread the text across two pages.
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